
The PROOF Movement
Our vision
Our Mission
Our METHOD
To unite creativity and science in a movement that inspires belonging.
TO Deliver bold, accessible solutions that blend art, strategy, and human connection.
in-person marketing agency dedicated to building authentic, face-to-face brand connections.
PRIDE
RESILIENCE
OPPORTUNITY
OUTCOME
FOCUS
PROOF is a first-of-its-kind brand and creative agency founded originally as a lifestyle movement in 2013 by Greece, NY native Jackie Russell. Built on the acronym Pride, Resilience, Opportunity, Outcome, and Focus.
Our name, PROOF, is our promise, woven into everything we do as well as our visual identity—a bold reflection to deliver evidence of transformation in marketing and beyond.
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Our DNA is invisible, pulsing within us, driving our mission.
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ACTIVATION
Create and execute campaigns, events, or initiatives—across physical, digital, or hybrid channels—that embody the brand’s identity, values, and messaging to drive awareness, engagement, and loyalty.
Our Services
CONSULTING
Provide clients with expert guidance, strategic insights, and tailored recommendations to enhance brand identity, positioning, and market presence.
PARTNERSHIPS
Partnerships, especially accessibility for co-creation unlocks new possibilities. Blending diverse strengths to deliver standout brand experiences and measurable success for clients.
RESEARCH & INSIGHTS
Our unique approach to research insights goes beyond generic data, delivering singular, transformative findings that empower brands to stand out and resonate deeply.
NEW YORK CITY
LOS ANGELES
Denver






reach out
Tell us what your challenges are, how you’ve been approaching them and we’ll help you find you purpose and solution.





