PROOF

We build brands because we are the brand.

Vision

To unite creativity and science in a movement that inspires belonging.

Mission

PROOF delivers bold, accessible solutions that blend art, strategy, and human connection.

About Us — Our Story

PROOF is a first-of-its-kind brand and creative agency founded originally as a lifestyle movement in 2013 by Greece, NY native Jackie Russell. Built on the acronym Pride, Resilience, Opportunity, Outcome, and Focus. Our name, PROOF, is our promise, woven into everything we do and our visual identity—a bold reflection to deliver evidence of transformation in marketing and beyond. Our DNA is invisible, pulsing within us, driving our mission.

PRIDE

Deep satisfaction of achievement and excellence

RESILIENCE

The ability to bounce back from setbacks

OPPORTUNITY

Seizing growth in moments of action

OUTCOME

Tangible results and the effect of an action, process, and/or event

FOCUS

A state of clear attention and clarity

PROOF is more than a marketing agency—it’s a lifestyle brand rooted in audacious resilience, innovation, and well-being, inspired by Jackie’s triumph over Lyme Disease. With her background as an NCAA Division I athlete and nearly a decade of marketing expertise with lululemon, Jackie created PROOF to turn adversity into opportunity, delivering bold, accessible solutions.

A brand is defined by its people, culture, and product. It's more than just a polished appearance—it's about creating a meaningful experience at every touchpoint. Ethos (soul) and identity (the look) must align seamlessly. We ensure all elements work in harmony, fostering success internally and externally, across every system, for everyone involved. PROOF crafts business solutions, relationships, and initiatives that inspire lasting change—a legacy of courage and clarity. It’s a lifestyle you live, the story you tell, and the proof you leave behind.

Our Services

Activation

Create and execute campaigns, events, or initiatives—across physical, digital, or hybrid channels—that embody the brand’s identity, values, and messaging to drive awareness, engagement, and loyalty.

Consulting

Provide clients with expert guidance, strategic insights, and tailored recommendations to enhance brand identity, positioning, and market presence.

Partnerships Development

Partnerships, especially accessibility for co-creation unlocks new possibilities. Blending diverse strengths to deliver standout brand experiences and measurable success for clients.

Research & Insights

Our unique approach to research insights goes beyond generic data, delivering singular, transformative findings that empower brands to stand out and resonate deeply.