The PROOF Movement

Our vision

Our Mission

Our METHOD

To unite creativity and science in a movement that inspires belonging.

TO Deliver bold, accessible solutions that blend art, strategy, and human connection.

in-person marketing agency dedicated to building authentic, face-to-face brand connections.

PRIDE

RESILIENCE

OPPORTUNITY

OUTCOME

FOCUS

PROOF is a first-of-its-kind brand and creative agency founded originally as a lifestyle movement in 2013 by Greece, NY native Jackie Russell. Built on the acronym Pride, Resilience, Opportunity, Outcome, and Focus.

Our name, PROOF, is our promise, woven into everything we do as well as our visual identity—a bold reflection to deliver evidence of transformation in marketing and beyond.

Our DNA is invisible, pulsing within us, driving our mission.

ACTIVATION

Create and execute campaigns, events, or initiatives—across physical, digital, or hybrid channels—that embody the brand’s identity, values, and messaging to drive awareness, engagement, and loyalty.

Our Services

CONSULTING

Provide clients with expert guidance, strategic insights, and tailored recommendations to enhance brand identity, positioning, and market presence.

PARTNERSHIPS

Partnerships, especially accessibility for co-creation unlocks new possibilities. Blending diverse strengths to deliver standout brand experiences and measurable success for clients.

RESEARCH & INSIGHTS

Our unique approach to research insights goes beyond generic data, delivering singular, transformative findings that empower brands to stand out and resonate deeply.

NEW YORK CITY

LOS ANGELES

Denver

reach out

Tell us what your challenges are, how you’ve been approaching them and we’ll help you find you purpose and solution.